The Catalyst

How to Change Anyone's Mind

Jonah Berger

Everyone has something they want to change. Successful change agents know it's not about pushing harder, or providing more information, it's about removing roadblocks and reducing the barriers to change. In The Catalyst, Jonah Berger shows us how to enable change with less friction, less wasted energy, and more positive momentum.

"Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher." - Jim Collins, author Good to Great

Publisher: Simon & Schuster | Pages: 288

ISBN: 978-1982108601 | Purchase the Book

This Is Marketing

You Can't Be Seen Until You Learn to See

Seth Godin

No matter what your product or service, this book will help you reframe how it's presented to the world, to meaningfully connect with people who want it - whether you're a tech startup founder, a small business owner, or part of a large corporation.

"Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times

Publisher: Portfolio | Pages: 288

ISBN: 978-0525540830 | Purchase the Book

Sales EQ

How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal

Jeb Blount

What's the cold hard truth facing legions of salespeople and their leaders? What once gave salespeople a competitive edge - controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch - are no longer guarantees of success. Yet this is where the vast majority of the $20 billion spent each year on sales training goes. So it's no wonder many companies are seeing 50% or more of their salespeople miss quota. But an elite group of top 1% sales professionals are crushing it. You'll learn how they do it in Sales EQ.

"Sales EQ will stun the reader. It presents a pragmatic, easily implementable set of facts, and reverses old world thoughts and sales processes with chapters like 'To BUY is Human.' Sales EQ will help you understand the new standard of sales. I loved this book. Buy it. Bank it!" - Jeffrey Gitomer, author of The Little Red Book of Selling

Publisher: Wiley | Pages: 320

ISBN: 978-1119312574 | Purchase the Book